Brand-focused shopfitting solutions from concept to completion
We provide a flexible personal fitout service
Using our extensive knowledge and award-winning industry expertise we can help companies streamline their business processes while reducing associated costs.
We Locate
We will help you avoid costly mistakes by identifying your company’s requirements and advising on suitable building locations and commercial spaces.
We Design
Renowned Australia wide for creative and innovative interiors we consistently design commercial fitouts that combine great style with functionality.
We Build
We can transform the inside of any building, refurbish and adapt your current workplace or construct a completely new retail fitout from scratch.
We Deliver
Because we deal with the entire process we can guarantee a stress free project with minimal disruption to your company’s day-to-day business.
Common construction categories for shopfitting
Generally, shopfitting can be broken down into three main categories of fitout, Soft Shell, Hard Shell and New Retail Fitout. These categories don’t have standard definitions, so it’s very important you obtain a scope of works and a fully itemised quotation before any site work commences.
Soft Shell Shopfitting
Most of the work in a Soft Shell fitout is cosmetic. The main focus is on the overall look and feel of the premises and giving the customer a better retail experience. Special emphasis is placed on the entrance and point of sale (POS) counters. Normally this would be part of a company rebrand or shop restyle and would include:
- Removal of some of the existing fixtures
- Standard shelves, cabinets, bookcases and desks
- High-quality commercial painting
- Upgrading the lighting to new energy-efficient LEDs
- Refurbishing the shop signage
Hard Shell Shopfitting
Hard Shell Shopfitting commences with or taking the existing premises back to its bare shell. Leaving only the air conditioning, water, waste points, inter-tenancy walls and sometimes the shopfront. In its basic form it is a total refurbishment or reconfiguration of the retail premises and would include:
- Demolition of the entire existing fitout
- Interior design with full working plans and drawings
- Construction of new walls, ceilings and glass partitions
- Commercial plumbing and gas services
- New doors and door fittings
- Installing cabling to desks, counters and back-of-house areas
- Branding and signage throughout the fitout
- All new furniture and furnishings
- Bespoke custom joinery
New Retail Fitout
A new retail fitout means building a brand new shop premises from scratch usually only the basic internal framework of the building exists. Sometimes the core facilities or shared areas are already in place. It would encompass some of the Soft Shell and Hard Shell fitout items with the addition of:
- Survey and measurement of the available space
- Installed services inspection: plumbing, fire, HVAC, mechanical and switchboard.
- Check lease line area and measurements
- Concept design, spatial planning, structural and architectural elements
- Ensure all drawings are approved by centre management or building owner
- Installation of shop entrance, commercial doors, and shopfront glass
- Submit all certificates to centre management or building owner upon completion
City Cave North Strathfield
- Retail fitout
Retail franchise fitouts built on integrity, trust and honesty
More than just a contractor, we’re franchise specialists who understand the challenges of opening and growing successful locations. We provide personalised support, expert guidance, and practical solutions that simplify every stage of the fitout process from site selection and compliance to design, construction, and handover.
Whether you’re opening your first franchise or expanding a national network, we’re committed to protecting your brand, minimising disruption, and delivering high-quality spaces that are built for long-term success.
With extensive experience delivering fitouts for joint venture partnerships, we understand the importance of aligning stakeholders, protecting brand standards, and achieving commercial objectives. Our specialist team manages design, approvals, procurement, and construction to deliver a seamless process and successful project outcomes.
- Franchise specialists with extensive experience
- On-brand across every franchise location
- Support for both franchisors and individual franchisees
- Complete franchise rollout solutions delivered nationwide
- Personalised service with a dedicated project manager
- Skilled in managing multiple stakeholders
Why choose Apex Executive Interiors for your next retail fitout
Over 20 years of industry experience
Apex Executive Interiors brings over two decades of experience in delivering high-quality retail fitouts. This experience enables our team to provide practical, reliable solutions that meet the unique needs of businesses while maintaining exceptional standards of workmanship.
Dedicated project management
Every project includes an experienced project manager who oversees timelines, budgets, contractors and communication. This approach keeps projects organised and ensures clear communication with clients throughout the fitout journey.
We are certified to work in shopping centres
We are licensed, certified, fully insured and registered with CM3, Browz, Blue Gum, Hammer Tech.
Bespoke retail interior design and planning
Our in-house interior design team is committed to creating inspiring cost-effective retail interiors and shop designs. They will make your company stand out from the crowd, give your customers the best experience possible and make it an enjoyable place to work.
The shopfitting design team is also well versed in addressing complex building issues, space challenges, shopping centre design requirements and adhering to corporate brand style guidelines, down to even the smallest of details.
Minimal disruption to business
We understand that time is money when it comes to lost sales through downtime. Good communication with all stakeholders is key to ensuring everything goes smoothly with our builds. We routinely work in close partnership with: landlords, tenants, building managers, architects, structural engineers and certifiers.
To further help minimise disruption our trades and events are scheduled not by the day but by the hour ensuring your fitout is completed in the quickest time possible. They often operate at night and after hours to get the job done more efficiently.
Ongoing support beyond project completion
Our support doesn’t end when your build is complete. We provide ongoing maintenance and responsive aftercare to help ensure your retail environment continues to perform at its best.
- FEATURED PROJECTS
